WHO ARE WE AND WHAT IS OUR PURPOSE?
Founded in 2015 as Keep The Ban and now relaunched as Protect the Wild, we are a non-profit organisation working to empower people to protect British wildlife by using multimedia to campaign on key issues, inform the public about wildlife matters, and support activists taking direct action in the field.
That’s why we say we Inform – Campaign – Support
Join the movement and together we can and we will Protect the Wild.
Rob Pownall, Founder and CEO
We are empowering
people to protect British wildlife

We do things differently because ‘same old same old’ just isn’t cutting it.
Whether it’s through creating hard-hiting animations, working to change key pieces of legislation, or reporting events in a powerful and truthful way, we understand the importance of dynamism and of innovation in tackling the hunting and shooting that plagues British wildlife.
We mean it when we say we aspire to be so much more than just a campaigning organisation.
We aspire to be a winning one too.
- Our policy work aims to 'change the narrative', to change the way we think about and treat wildlife.
- Our campaigns push key issues onto the mainstream agenda and initiate important conversations.
- Our grants fund activists on the frontline defending wildlife and support rescue and rehabilitation work.
- Our specially-created content reaches millions of people every year on social media platforms fromTikTok to YouTube.
Substack
We use Substack for all our latest news and analysis on issues that so often go untold by the mainstream media.
Our team of creators and writers seek not only to inform and educate but to inspire our motivated community to take action.
Our posts are now read around a million times a month!
Best of all our content is free – but any paid subscriptions go straight into our Equipment Find to support actvists on the front line.